Home > Five’s - innovation in corporate events

Five’s - innovation in corporate events

Lavinia Popescu, Commercial Director at Five’s, about the corporate events technical production, for Elle Magazine:

“We constantly try to focus about what’s new and trendy, and, in order to surpass the clients’ expectations, you need to constantly bring that ingredient that generates the wow effect.

We organize a significant number of events every year, but each event brings something unique, it forces you to become better, more creative, and at Five’s all these things are possible thanks to an integrated team of specialists.

A successful corporate event is based on a wise choice of location, a strong digital and social presence, an original event design and a strategic thinking in the selection of the technology that is adequate to the event.

Interactivity supported by technology remains a must have in the event industry, the newest trends in 2017 are heading towards super technology, virtual reality, sensorial experiences. The latest innovations in this area represents what the 80s and 90s generations only dreamt of and saw in the movies: for instance, virtual reality amplifies so much the event, that it succeeds to keep the interaction and interactivity even when the participants are kilometers away.

In the last year, live streaming from a drone evolved a lot. The drone that have 4k cameras and have the possibility of live streaming on different media channels represents powerful instruments to engage the audience, thus contributing to a captivating experience, as in virtual reality.

The growth of high tech solutions in the event industry were always measurable and tangible. Each time an equipment is associated with an innovative technology, the event will have a different dimension. The year 2017 will be the year when the tangible technology with offline access will generate waves in this industry. The complete virtual experience will resonate more and more with different generations of participants to the event. Touchable tech represents simple solutions that appeals to the five senses, other than the ones that forces us to concentrate only upon ourselves in a singular manner.

This technology succeeds to grow the involvement of the participants to an event, touching thus becoming a much important experience than reading or talking, appealing to the hearts of the participants more than to their minds.

In a world where all changes so fast, the diversity brought to an event becomes a necessity. The diversity represents the development of this industry, it means the change of the event participants’ behavior through the interactive solutions we are proposing.

Five’s manages over 500 events every year, from theatre and opera shows to opened air concerts and corporate events.”

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