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IAA Global Conference

Creativity can change the world. Creativity and technology in the most ample cooperation directly on the stage of the biggest marketing and communication event in Romania. Five’s responsible of the technical set up of the 2 days filled with inspiration: IAA Global conference, organized under the motto ”Creativity can change the world”.

Through the technical set-up, Five’s has proof that can harmonize the 2 components and, using the latest AV technologies, made possible the communication of ambitious visions of the guests about what innovation and future in communication means, through devices connected to the surrounding environment, ready to change the way we related to the world around us.

On IAA Global Conference stage, important liders of marketing, communication and technology industry inspired the audience, such as: Robbie Douek, Vice Presedinte The Walt Disney Company; Jacelyn Swenson de la IBM; Shun Matsuzaka, fondatorul McCann Millennials; Elena Kudryashova, Vice Presedinte P&G Sud Estul Europei; Adrian Botan, Global Executive Creative Director McCann Worldgroup; Mihai Bârsan, VP Marketing Ursus Breweries; Bechara Mouzannar, CCO Publicis Communications MEA; Loredana Padurean, Associate Dean at the Asia School of Business; David Slocum, profesor si director de facultate în cadrul Berlin School of Creative Leadership; Cristian Hatu, Center for Assessment and Educational Analysis; James Murhpy, co-fondator Adam & Eve DDB, de Deirdre McGlashan; Valer Hancas, VP Global Compact Network Romania.


The conference ended with the long expected moment having Steve Wozniak, Apple co-founder and inventor of personal computer, next to Tom Standage, Deputy Editor The Economist.


The technical equipment used by Fives includes:
- LED screens made of Createled modules, covering a surface of over 100 sqm indoor led
- Synco / Martin Audio W8LM sound system, Crest XR20 console, Shure microphones
- Lights: Martin Mac 700 Profile, Chauvet Colorado 1 Solo, Claypaky Sharpy, GLP Volkslicht, SGM Six-Pack, Chauvet Maverick MK2 Wash, Varilite VL 3500Q Spot

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